Exceptional work deserves an exceptional sales system

Hunt. Set. Retrieve.

The instinct to find. The intelligence to close.

Websites & AI systems for premium build and installation companies.

Our Work

Custom Built for Your Business

We learn your trade first, then build from scratch around how your business actually works.

sixth-line-sauna.vercel.app
Open live
Homepage of a client build, scrolling from the hero through the enquiry form to the product range.
Interactive build configurator with footprint options and a technical drawing.
The site's AI agent open over the configurator, offering starter questions about sizing, specification and permits.

Our websites are custom built for you, your service, and the feel of your brand.

01 / 03
The Research
We learn the trade, the customer, the sales process, and the details that matter before we build anything.
The Site
Built around the business, its work, and its positioning. No templates. Nothing borrowed.
The Agent
Trained on the company's services, process, and specifications so it can answer real customer questions accurately.
The Backend
Enquiries land in the CRM qualified, bookings hit the calendar, and follow-up runs automatically behind the scenes.
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AI: Why Now?

You're earlier than you think. Get ahead of the game.

Out of 8.1Bn people, only 0.04% is building with AI. That red square is us.
Build now, and get ahead of your competition.

2,500 squares = 8.1 billion people, shaded by their most advanced AI interaction.

Sources: Microsoft AI Economy Institute. Tier breakdown after Shri, Medium, Feb 2026.

Listen. Hunt. Set. Retrieve.

Our Approach

We learn your trade first.

Before we design a page, we learn how your industry is regulated, what an install costs, and what buyers ask before they commit. Then we listen to you.

Our promiseIf you don't love it, you don't pay.
Then we build. Three tiers, each including the one before it.
What is included in each Fox & Setter tier
What's included The FoundationHunt · Tier 01 The Front DeskSet · Tier 02 The Growth EngineRetrieve · Tier 03
Custom website — designed and written from scratch ✓ ✓ ✓
Interactive widgets and configurator tools ✓ ✓ ✓
Gallery, FAQ and service-area pages ✓ ✓ ✓
Custom lead capture and enquiry forms ✓ ✓ ✓
24/7 AI chat concierge, trained on your business — ✓ ✓
Self-serve booking calendar with live availability — ✓ ✓
CRM and sales pipeline with your own dashboard — — ✓
Automated lead follow-up and appointment reminders — — ✓
Post-project follow-up and Google review automation — — ✓
Reactivation campaigns for past and dormant leads — — ✓
AI voice agent — — ✓

One-time setup, then monthly · Costs agreed up front · No long-term contract

How It Works

We build it, and if you don't like it, you don't pay.

What it costs

A one-time setup fee, then a monthly fee covering hosting, servers and adjustments. Every number agreed up front.

What you own

The website and all its data are yours to keep. No lock-in, cancel any time.

Our promise

We build it, and if you don't like it, you don't pay. Your data never goes into shared models.

The True Cost

How much is slow follow-up costing you?

Adjust the sliders to see what slow replies and cold leads are costing you.

12
$45,000
25%
30%
$1,500
The share of lost leads we bring back using automation
Lost to slow follow-up · per year
$0
Recovered with our system · per year
$0
net of your monthly investment
0
Deals recovered / yr
0×
Return per $1 invested
$0
Revenue recovered / yr
$0
Recovered / month

A planning estimate, not a promise.

Questions

The questions we get asked most.

Who owns all of this once it's built?+
The website and all its data are yours to keep. No lock-in, no long-term contract, cancel any time.
What happens when your voice agent gets a call it can't handle?+
It never guesses. If it isn't sure, it passes the caller straight to your team.
How do the intake forms work?+
They ask the right questions up front and drop qualified enquiries straight into your CRM.
Do we have to change the way we already work?+
No. Everything plugs into the CRM, calendar and inbox you already use. Your team carries on as they do now.
Is our client data safe?+
Yes. Every agent runs on private, encrypted infrastructure. Your data never goes into shared models.
Once it's built, are we left on our own?+
No. The monthly fee covers the cost to keep your agents running and up to date.
What does it cost?+
A one-time setup fee plus a monthly fee covering servers and adjustments. All costs agreed up front.
What if we're not happy with it?+
Our promise: we build it, and if you don't like it, you don't pay.
Where are you based?+
Toronto, Canada. We work with clients across North America.
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